Dr Janine Arnold is a General and Bariatric Surgeon. The client comissioned Online Medical to create a website – the primary touchpoint for thier new brand.
The requirements for the site were fairly straightforward, but did require that we work through our process steps with the client to properly plan the website. In particular, we discussed how to organise the condiitons and treatment sections of the site.
We discovered that visually interpreting the existing logo (created by a third party) to form the basis for the client's new brand was quite a challenge. We decided to utilise the graphic elements from the logo symbol to provide a visual link to the logo. These graphics were incorporated as a relatively restrained tint effect, to minimise visual distraction.
The website is simple, user friendly and easy to navigate. The responsive design works well across desktop, tablet and mobile devices. The client was happy with the final website.