Dr Andrew Renaut is a renowned specialist colorectal and general surgeon and Director of Online Medical. Dr Renaut commissioned Online Medical to create a brand and website for his new surgical practice based on the Sunshine Coast.
The content of the site was to be similar to the established Brisbane based practice website – however for Search Engine Optimisation (SEO) reasons, we decided to rewrite content to ensure it was unique. Structurally and navigationally it was to be very similar to the existing website.
We decided to opt for a distinctive visual statement derived from the basic concept of ocean waves (Sunshine Coast location). This was established by the logo and was implemented in all relevant design elements sitewide. Even the custom iconography reflects the free, open, wavelike nature. The site navigation was similar to the existing website – featuring a mega-menu required to expose the wide range of conditions and procedures.
The website design was exceptionally well executed and offers a strong brand personality – a look and feel that's suited to the practice location. The goal was to make Sunshine Coast patients feel comfortable and "at home" in the practice. We achieved this goal and in the process delivered a website that works well across multiple devices (desktop, tablet and mobile).
Due to the experience of the client, we were held to a high standard and sucessfully met expectations.