Dr Friebe is an Obstetrician and Gynaecologist. He assists patients with issues including Obstetrics, Gynaecology and Infertility. The client comissioned Online Medical to entirely refresh the existing online presence. This was a fairly comprehensive project, the amount and type of content was expanded upon greatly.
We started with developing a new brand. After meeting with the client, it became apparent that we needed something restrained and simple, to reflect Dr Friebe's down-to-earth personality and caring nature. Typography and colour scheme leveraged off this simple aproach, with interesting homepage graphics and beautiful iconography reflecting the genuine caring nature of the practice.
The information architecture was reflective of the complimentary service nature of the practice offering.
The website offers clean, spacious and very approachable feel. The logo symbol graphic was used to create a unique graphic style on the homepage. Feature navigation provided clear messaging aroud the primary oferrings.
The website works very well – including well executed responsive design (optimised for desktop, tablet and mobile devices). The client was was very happy with the final website and the guidance we offered throughout the process.