The Australian Centre for Bladder and Bowel Incontinence is a specialist practice with a fairly unique offering. The client engaged Online Medical to produce both a new brand and a new website. We had a fairly open brief, so naturally wanted to repay the trust they placed in us to deliver a great website.
Investigating the needs of the client made clear it was practical to structure the navigation in such as way that seperate "Conditions" and "Procecdures" sections made sense. We were able to achieve a good balance between breadth and depth in the navigation. The goal was to fulfill the current needs, but also to offer an effective framework for expansion over time.
The design offers a bright, colourful and positive impression to site visitors. The photography used throughout is strong and effective. The client was very happy with the execution of the new brand and thier new online presence. There's plenty of scope for additional content if required.