The John Flynn Colorectal Centre aims to provide the most advanced treatment in colorectal and pelvic pathology services to patients from Brisbane to Sydney. Thier experienced colorectal specialists are leaders in the field of colorectal care, surgery and gastroenterology. They are highly trained in the detection, prevention and treatment of colorectal diseases. Online Medical was comissioned to create a new website and brand from scratch - just the type of challenge we relish!
Out project began with a thorough understanding of the client and the needs of thier patients. Once we had this in hand we briefed our designers on the logo requirements. They developed a stunning logo, with a strong grey and rust palette. We then commenced planning by producing a thorough sitemap and disucssing any specific features required. The new brand, sitemap and wireframes enabled our designers to produce design mockups with strong visual impact and good usability. This was well executed by our developers.
The website was the effective launch of a new brand for an established enterprise. The new website provides a valuable source of information to patients and healthcare professionals. Site navigation is user friendly and the information is well organised and presented. The overall visual impact of the branding and palette makes this one a staff favourite.