Shine Orthodontics is a very established and reputable Orthodontic practice in Brisbane. They engaged Online Medical to create an updated web presence. The reason was primarily to update the site to incorporate responsive technology and also to take the opportunity to expand the content offering. The new website needed to utilise the existing brand effectively.
The styling of the logo is quite simple, with incorporates a strong yellow colour. Balancing the strength of the yellow colour throughout, so that it was not overwhelming was an important consideration. The information architecture was revisited to improve categorisation, labelling and also to incorporate the new content and features.
Impactful banner images, combined with refined typography formed a classy, modern design. The information is easy to navigate and provides a good user experience. The client was extremely happy with the result.