Ferny Grove Chambers Medical Practice is a predominantly private billing GP practice located in Brisbane. Online Medical was comissioned to develop a brand and website, as part of thier first online presence. The primary objective was to present services information to patients, in an easy to navigate fashion.
The information architecture for the site needed to take into consideration the simplified approach desired by the client. We decided upon quite common terminology / labels to make the site more approachable. Each individual page then utilised headings to discuss sub-categories. This was practical due to the relatively small amount of content per sub category.
The client was very happy with the way the information was presented. They loved the minimalist design approach and appreciated the straight-forward presentation and ease of use.