Dr David Hill is a specialist Obstetrician and Gynaecologist with a wealth of experience. The client comissioned Online Medical to create a website that communicated the profesional and caring nature of Dr Hill. We were comissioned to develop a new brand for Dr David Hill, to modernise the existing website and assist with the development of content.
The new brand was developed with an interesting approach – concentric lines conceptually reminiscent of the ultrasound techniques used to diagnose patients. These graphic are present in the logo and also the website banners. The new colour palette was also developed as part of the brand exploration and utilised throughout the website to good effect.
We greatly expanded upon exisitng content and structure and decided upon a split structure for conditions (Obstetrics and Gynaecology) to provide an easier navigation scheme for patients. We planned a solid information architecture that could easily accomodate additonal content if required.
The website is very pleasing to the eye and provides a professional, friendly and approachable appearance. Content is presented in a user friendly, easy to navgate way. The complex design was implemented well across desktop, tablet and mobile devices. The client was very happy with the live website.