Dr Daniel Lane is a general orthopaedic surgeon with extensive experience in both acute and chronic orthopaedic problems. We were tasked with bringing the brand to life with a new online presence that incorporated the exisiting practice logo design and colour scheme. Further to this we needed to structure the website information to allow easy navigation of the considerable content.
The long proportion of the logo defined the header design to a significant degree. The colours were defined by the logo and utilised throughout the design. Thankfully the client opted for professional photography, allowing extensive use of high quality imagery throughout the site design. We worked with the client around options for navigation before settling on a "by body part" category scheme for surgical procedure information.
The design works very well across a range of devices. The design theming is effective and looks very professional. The client was entirely satisfied with the final website, as it exceeded expectations.