A Designer is a specialist in visual arts, with a particular focus on web design - including knowledge of UX / UI principles. Our designers are often capable in a variety of areas, including logo design / brand identity, but their core focus is web design.
User Experience (UX) and User Interface (UI) knowledge is important as it helps design functional interactions, not just the “look and feel”. This involves having experience and insight into how users are likely to actually behave and interact with different site elements. The core idea is that design should be "user centred". The website should fill the needs of the target audience first and foremost. Unless a site is successful a user experience point of view, users (patients) are likely to go elsewhere.
Online Medical is a proponent of paying attention to "user centred" principles throughout all aspects of site design and development - including content design.
Designers are naturally exposed to design trends in terms of colours, fonts, imagery etc – but are also firmly grounded in the classic aspects of design.
A great designer is capable of creating a design that not only looks good, but also functions well.
Designers work with digital tools such as wireframing and graphic editing software.
Their deliverables are a number of design mockups intended to illustrate the look and feel of the site. These mockups are created as representative samples that span desktop and mobile devices.
They also provide reference guides for typographic treatment and also the various interactive states found on a modern website. Interactive states can include animation and transition effects.