Like all aspects of the continually evolving digital landscape, it makes sense to step back and assess assumptions and default methods of operation from time-to-time.
We recently undertook such a review around our assumptions in relation to Search Engine Optimisation (SEO). For the uninitiated, SEO is the application of a range of work both on the website and on third party websites with a typically stated goal of improving ranking within search results.
Site quality is a broad term, with many possible interpretations. Quite simply – it has a different meaning to different people. Online Medical’s definition of site quality focusses on a few broad principles, and can be assessed by discovering the answers to the following questions…
Reminder that Adobe will stop all support for it's Business Catalyst platform.
This means that if you you are currently running a website that is based on Business Catalyst, when support stops it will no longer be available to you or your patients.
HTTP Secure (HTTPS) allows secure communication on the Internet. Learn about the benefits of HTTPS for your website and how this affects you.
Effective SEO requires a dedicated specialist team – as this area of endeavour is astonishingly complex. Our SEO team co-ordinates with the express intent of improving the “natural search result” ranking of your website. The goal is to improve the amount of relevant traffic to your website - so that you have the opportunity to convert them into paying patients, or referring doctors.
Online Medical is pleased to announce a new service offering. Our News Copywriting Package takes the difficulty out of a task that's problematic for many of our valued clients.
Videographers are quite similar to photographers in many ways. However, they are also aware of the specific requirements of the moving image. There are different challenges that they must overcome. They are experienced with post production techniques and video editing and know how to tell a story through refined use of the medium.
Photographers not only have access to high grade photographic equipment, lighting and other tools - they know how to use them. Our photographers are members of the AIPP and are experienced professionals. They know how to work with clients to plan and prepare for the shoot (a major factor in the success of a shoot). They also know how to get the best out of the shoot on the day by helping to manage and direct the various participants.
Copywriters are wordsmiths who are able to research a topic from scratch and incorporate and expand upon client feedback. They write material that can be used to populate the pages of your website. Copywriters are experienced in writing for the web. They are aware of the best practice techniques such as consideration of audience, and ensuring the page is structured well into digestible chunks of information suited for the reading style of web use.
A Designer is a specialist in visual arts, with a particular focus on web design - including knowledge of UX / UI principles. Our designers are often capable in a variety of areas, including logo design / brand identity, but their core focus is web design.
Choosing a web development company to build your website is a lot like choosing a car. All cars, hopefully, will take you from A to B – but why do it in a Toyota Corolla when you can do it in a Mercedes C class. The answer is in the look, the feel and the functionality – with the highest quality only achievable by applying specialist expertise.
What is a CMS?
A Content Management Systems (CMS) is a web-based system that is the platform your website is built on. A CMS is intended to allow site editors an easy mechanism to update website content. CMS also offer significant advantages for website developers.
Online Medical have professional photographers who have a proven track record in producing exceptional quality images for your website. For your convenience we offer a range of offer Photo and Video Packages.
It’s important to understand the way your site users interact with your website content. The behaviour of people reading web materials is significantly different to people reading print materials. Rather than reading entire articles from start to finish, web users typically scan for information.
Renowned web usability expert Jakob Nielsen found that “on the average webpage, users have time to read at most 28% of the words during an average visit; 20% is more likely”.
One of the most important aspects of a practice website is content – the information that you are making available to your patients about their conditions, and the procedures that they will potentially be undergoing.
For you to be seen as the expert in your field (a status that you have spent years of training to achieve) – the content needs to reflect this. It needs to be comprehensive, accurate and above all else unique.
There is currently a huge push by software developers to produce systems that automate processes that hitherto have been performed by humans. Hence the enormous interest and investment in projects such as the driverless car. The simple fact is that humans are fallible, whilst computers are considerably less so. The other significant driving factor of course is cost. The biggest financial burden for any business (a specialist’s practice included) is the personnel that it employs.
Improving your practice, from the interactions with individual patients to the processes employed by your administration staff, is something you should attend to continuously. So as 2015 draws to a close, it’s an opportunity to assess how you can achieve this. A new website, or the redevelopment of an existing site, is an excellent way to kick off 2016.
Ensure that your practice website is the only educational resource that your patients and referrers need.
A specialist practice website performs many functions - first and foremost is information about the conditions you treat and the procedures you perform. But both your patients and referrers are hungry for a more in-depth understanding so why not go one step further and make your site the authoritative resource instead of forcing them to look elsewhere on the Web.
Does your website only provide the bare minimum of content and features for your patients? Are you missing out by not seizing the opportunities afforded by a modern website?
When looking to develop a new website, some clients say “I just want a home-page, nothing more”.
Is this realistic and will it suffice? The simple answer is very definitely NO!
The list of content, features, and services mentioned below can (and probably should) be seen as opportunties that should be taken to ensure your website is all it can be.
There is no better way to get the message across than with video. Google realised this 10 years ago when they paid $1.6 billion for YouTube. The latter is now the second biggest search engine (after Google!) signifying that when users search for something they want the answer in video form. And of course a picture tells a thousand words. Search engines such as Google like videos a lot and their liberal use on a website enhances the ranking of that site.