We encourage the use of specialist third party tools whenever they offer the best value for our clients. The creation, management and sending of Electronic Direct Mail (EDM) is one such area. MailChimp is easy to use, powerful and cheap.
MailChimp is a third party web based service that 7 million people use to design and send 500 million emails every day. It has very powerful features including:
- Double opt-in when patients subscribe (so you are not accidentally labelled as a source of SPAM).
- Subscriber profiles - gather detailed information about your patients via forms.
- Segmentation and targeting options help you reach the right people.
- Advanced analytics let you see detailed information about the result of each email campaign.
There are a range of pricing options, starting with Free.
We can help you to setup databases and develop email templates for MailChimp.
We also recommend and can assist with MailChimp integration related to your website.
Contact us to discuss your requirements, or request a proposal.