What are adaptive image techniques?
Adaptive image techniques involve using special website coding to improve the speed of images on your website. The special coding detects your visitor's screen size and automatically creates, caches, and delivers device appropriate re-scaled versions of your web page's embedded HTML images.
Why bother to do this?
Because your site is being increasingly viewed on smaller, slower, low bandwidth devices. On those devices your desktop-centric images load slowly, cause user interface lag, and cost you and your visitors unnecessary bandwidth and money. Adaptive image techniques provide a significantly improved experience across devices.
How do I get this feature?
Online Medical takes developing with mobile in mind seriously – it’s an important and ever growing percentage of your website users. As a result, we have committed to providing this as a standard feature on every Online Medical website.
Note that this is one of the many “behind-the-scenes” technology features that improve your website. There are a variety of both “human focussed” and “search engine robot focussed” techniques we utilise.
Our goal is to improve user experience and also to provide a higher code quality (behind the scenes information that may not be immediately obvious to users).
The reason for endeavouring to create a superior user experience is obvious, happy users are more likely to engage with your website.
The reason to employ higher quality code is less obvious, both to users and website owners. Typically, good code quality results in faster, more accessible websites. However, it also is a major factor in the search algorithms that companies like Google or Bing employ to determine the “quality” of your website. This contributes greatly to your natural search result / website ranking.