Improving your practice, from the interactions with individual patients to the processes employed by your administration staff, is something you should attend to continuously. So as 2015 draws to a close, it’s an opportunity to assess how you can achieve this. A new website, or the redevelopment of an existing site, is an excellent way to kick off 2016.
It is now essential for a practice, be it a specialist, a GP or an allied health professional, to have a web presence. Traditional referral patterns are changing dramatically, with patients now using the internet extensively to search their condition and, with that, the ideal person to treat them. Because medicine has now become super-specialised, your referrers are also using the web to search for the specialist that best suits their patient's condition. So a website performs a very important task as far as marketing is concerned.
But it’s also an important resource regarding the conditions you treat and the procedures you perform. In other words: don’t force the visitors to your site to look elsewhere for the information they need. And if you’re going to the trouble of getting a website done, get it done properly first time – Online Medical knows exactly what health professionals need and can confidently provide all the services required to achieve the aim, from custom design and photography through to content writing and search engine optimisation.
The staff at Online Medical take this opportunity to wish you a merry Christmas and a happy New Year. We will be back on 4 January – ready to get your project off the ground!