Project Brief
MJ Surgical Clinic is the practice of Assoc Prof Mouhannad Jaber. He is an experienced Upper Gastrointestinal, Laparoscopic, Bariatric and Hepatobiliary surgeon. MJ Surgical Clinic did not have a website or an established brand. There was in fact some confusion around this issue, which we assisted to improve.
Project Details
There was a requirement to develop a logo inline with our preliminary discussions about the brand. We created a logo and associated style guide, which yielded a striking colour palette. We also incorporated a number of curved graphic elements into the website design, to match the curved shapes present in the logo.
Content was a little unusual because Dr Jaber has such a wide range of surgical interests and skill. The conditions and procedures text that we established formed a good representation of the scope of Dr Jaber's endeavours.
Photography was primarily stock, however was carefully selected with an eye to colour palette – this worked to great effect. The layout is appealing, straightforward and easy to for website visitors to navigate.
Project Result
The new website met the goals of the client – establishing MJ Surgical Clinic's online presence and providing a welcome resource for Dr Jaber's patients.
The client is very happy with the new website and was truly appreciative of our sustained efforts on the project management side required to keep the work on track.