Dr Tarek Meniawy is a medical oncologist with a special interest in the treatment of malignant melanoma, gynaecological cancers. He is also deeply involved with cancer immunotherapy and clinical trials of novel targeted and immune-directed treatment approaches. The client comissioned Online Medical to create an entirely new website.
Part of the brand image was established, with an existing logo. We needed to expand upon this and provide a graphic treatment for the website that leveraged the existing assets. Much of this was working to define appropriate photographic treatment, which proved quite difficult given the specialisation involved.
This specialty was a little unfamiliar at first – but once we gained a thorough understanding of the conditions and treatments involved we were able to bring that knowledge to the site as a whole.
The predominance of non-surgical options meant we needed to employ a variation of our common approach to site content.
We implemented a comprehensive coverage of the common conditions and treatment options involved. This was presented in a manner that was easy for patients to discover and comprehend. The design worked nicely across Mobile, Tablet and Smartphone devices.
The client was very happy with the finished result.