Queensland Combined Orthopaedic Specialists is a group of Brisbane orthopaedic surgeons, each with a sub-specialty area of expertise. They are one of Queensland’s largest group of Orthopaedic Surgeons and specialise in surgery of the spine, lower limb and upper limb and are based at the Wesley Hospital. Online Medical was commissioned to produce a new website to refresh their online presence.
We took the responsibility of this project very seriously indeed. It quickly became apparent that this is one of the most recognised orthopaedic group in Australia - with a large number of locations and some of the best surgeons in the country. We had to deliver... and we were up for the challenge.
We produced a comprehensive sitemap that reorganised and expanded the content that was to appear. This material included substantial amounts of about services they offer. We also felt that many elements of the existing design had to be removed, as they were simply not an appropriate fit for the brand. We choose a minimalist, typography driven style instead.
The new website is greatly pleased the client. In addition to the medical information provided, we improved the patient information specifically as it relates to making an appointment. The minimilast design is a clean and effective style of presentation that works well with the strong brand colours. The design offers an optimal experience across desktop, tablet and mobile devices.